What are Shopping Products Simply we can divide consumer products in convenience, speciality, unsought and shopping products . Consumer buying behavior is an important determinant to classify a particular product in the market . Marketers classify a product based on the behavioral differences of the consumers. Keep in mind that this classification is not based on product but on consumer behavior. What are Shopping Products Shopping products refer to items that the consumers purchase less frequently and compare with available alternatives in the market. Consumers need time, planning and efforts to take the final decision whether to buy the product or not. Consumers don’t buy these products very often but whenever buy they keep in mind different consideration like cost, time and efforts to take the final decision. For example, look at the Air Conditioner, when a person wants to buy an Air Conditioner he will first analyze different available brands in th...